floodie — the winter campaign ’26
Winter, worn beautifully.
The Floodie — a floor-length hoodie blanket in double-layer sherpa so plush it should frankly know better. Cut oversized, finished with a pocket that fits your entire evening.
The Collection
Four colours. One glorious decision.
Each Floodie is cut from the same outrageously plush double-layer sherpa — the only question is which shade of cosy suits your sofa.
From the shoot
Made for slow Sundays and long, dark Januaries.
Some purchases are practical. The Floodie is personal. It is the difference between enduring winter and rather looking forward to it — the film night uniform, the working-from-home armour, the reason the thermostat stays exactly where it is.
- The fabricDouble-layer sherpa fleece, dense and cloud-soft, that keeps its fluff wash after wash.
- The cutDeliberately enormous. Floor-length on nearly everyone, with room to tuck your knees in.
- The detailsOversized hood, giant kangaroo pocket, seams built for years of sofa service.
The Floodie Duo • 20% off
One for you. One for the blanket thief.
Add two Floodies to your basket and 20% comes off automatically at checkout. Because we both know the first one was never going to stay yours.
Build your Duo →“Cheaper than the heating. Cosier than the cat.”
Will it fit me?
That is rather the point — it is oversized by design. S/M suits petite to average heights; L/XL adds extra length for taller loungers and dramatic blanket swishes.
Can I wash it?
Absolutely. Machine washable, and it comes out just as fluffy, wash after wash.
Is it really that warm?
It is a wearable duvet. That is a promise, not a warning. Read the full case on our Why Floodie? page.